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Web Design Portfolio

Having graduated university with a first class, full honours degree in Digital Media Design, and winning an international award for developing the BBC iPlayer, I have been working for Red-Fern Media Solutions, one of the country's leading web design firms since summer 2010.

Despite working professionally as a web designer, I cover many areas... mostly web design and development, but also graphic design, journalism, and video editing - among others, which you can see from my portfolio.

A proper web designer should...

If your business requires a new website, it is essential to shop around and find the right type of web design company with the right type of web designers. Regardless of the size of your business - local, nationwide, or international - you need a website that instantly communicates your site objectives, and your web design company, or your web designer, should know this!

So what else should your web designer know? Well, he should know how to develop websites. Properly. Not just designing or coding a website, but actually developing a website.

Building a website begins with determining the client's objectives: what does the client want to achieve with the website, and what is the website's purpose? Is the purpose of the website to generate money, raise awareness, or something else?

But it's ultimately about the users' needs...

Using the website's objectives as a reference point, we must then determine the users' needs: how are the users benefiting by visiting the website, what is it offering them, and what is going to prompt them to return?

First, we must define your users...

Before we can determine the users' needs, we must define who the website's users are. Who is the target audience? Who are you aiming to attract to your website?

Next, we determine what your website will offer them...

After defining the target audience, we must then pinpoint what the users need, what they want, and what they don't yet know they need or want, ultimately forming the website's content and functionality.

Then, we structure the website's content...

But how do we structure this content? How do you arrange your content - logically - across different pages, allowing users to navigate without thought or confusion?
What is the point in having the relevant content if your users are struggling to find it? That's why careful planning is crucial for a successful navigational system.

...and then the layout of the website's pages

Knowing what pages are to be featured on the website, attention turns to structuring the layout. So, how are the web pages going to be presented? This is another major aspect that is often overlooked.

Finally, we design the website

With all this out of the way, now comes the fun part: website design. But this isn't a simple, straightforward process. Every single aspect, or element, of the website has to be designed appropriately, and with relation to its surrounding elements, ensuring that the combined elements form a consistent, coherent, and cohesive whole. Most importantly, though - through font, colour, images, and many other aspects of website design - the website is designed to visually represent your brand.

Once this is done, and the website is optimised properly for search engines...

the end product will be...... stunning.

And that, my friends, is how you design and develop a website.

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